SEO
SEO stands for “search engine optimization.” It
is the process of getting traffic from the “free,” “organic,”
“editorial” or “natural” search results on search engines.
All major search engines such as Google, Bing and Yahoo have
primary search results, where web pages and other content such as
videos or local listings are shown and ranked based on what the search
engine considers most relevant to users. Payment isn’t involved, as it
is with paid search ads.
1. On-Site SEO
The most important elements for search engine optimization happen on your own website. You may hear a lot about link building (which we will get to in just a moment), but link building without good on-site search optimization isn’t going to be as effective.
Before we get started, one thing you want to keep in mind when using
any of the following SEO elements is not to overdo it. You might be
tempted to shove a lot of keywords onto your pages, but that is not the
goal. In fact, Google has unleashed an over-optimization penalty that
targets websites that have too many keywords stuffed onto one page. So
when it comes to keyword optimization, keep it simple – think of up to
five keywords or keyword phrases for each page on your website and
optimize for those.
If you’re not sure what keywords to use, try entering some preliminary ideas on Google’s ADWords Keyword Tool to get suggestions.
Some Important Terms Of On-Page SEO
Title Tag
The title tag on pages of your website tells search engines what the
page is about. It should be 70 characters or less and include your
business or brand name and keywords that relate to that specific page
only. This tag is placed between the <HEAD> </HEAD> tags
near the top of the HTML code for the page.
Meta Description
The meta description on pages of your website gives search engines a little more insight into what your page is about. There is still debate about whether meta descriptions can help with keyword rankings. Regardless, you want to write your meta description with a human audience in mind that includes the page’s main keywords, as the meta description does show up in search results.Meta description must be of 160 character.2. Why You Need Content
If you keep up with the latest in online marketing news, then you have
likely read about content development and content marketing. Content is
great for both your website visitors and search engines.
The key to pleasing both search engines and visitors is to have quality content on our website. Quality content can include a variety of things including, but not limited to, the following.
- Blog Posts
- Industry Articles
- Tutorials & How To Guides
- Infographics
- Videos
- Podcasts
3. Off-Site Optimization (Link Building)
Link building is probably one of the most talked about (and debated
about) SEO tasks. The basic goal of link building is to get other
websites to link to yours. If you think about ranking at the top of
search results as a popularity contest, then links are like votes saying
your website deserves to be ranked highly.
If you read enough about link building, you will hear ultimately about three kinds of links and link building techniques.
- Organic Links – These are links you don’t have to ask for, and they are the best kind. Especially if you can get them on sites with high authority such as major news outlets and other well-recognized name websites.
- Whitehat – This basically stands for good, quality link building (the kind you should strive for).
- Blackhat – This stands for spammy, low-quality link building (the kind you should avoid).
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